GESKE’s digital brand communications aimed to strengthen presence in the German beauty market while driving retail and e-commerce sales. Campaigns combined seasonal activations, retail partnerships, and marketplace branding across multiple digital touchpoints. With the support of AI ChatGPT analysis, each campaign allowed for better performance and click rates. 

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KEY INITIATIVES:

Retail Social Media Campaigns (dm & Müller)
Performance-driven social media activations supporting product visibility and sales, tailored to each retailer’s environment.

Seasonal B2C Campaigns

Easter: Promoted product discovery and engagement via email, affiliate banners, and social media visuals.

Valentine’s Day: Positioned GESKE beauty tech products as self-care and gifting solutions across email, affiliate, and mobile-optimized social assets.
 

Amazon Brand Store Design
Concept and design development emphasizing product storytelling, premium presentation, and optimized navigation for discovery and conversion—the design changed over the years. Check out here the link to the live page. 
AMAZON GESKE BRANDSTORE 
 

These initiatives created a cohesive digital ecosystem linking seasonal promotions, retail activations, and marketplace branding under a consistent visual strategy.

Digital Campaigns / Marketing Assets / Art Direction / Execution
Work created while employed at © 2026 Triple A Internetshops GmbH. Shown for portfolio purposes only.